Projects
Featured Work
Here are some examples of my past work. Due to confidentiality agreements, some brand names have been withheld.
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Fashion's first-ever archive auction / Japan PR contact
This was a groundbreaking project in fashion history, marking the first time a renowned designer collaborated with an auction house. Maison.8 handled the Japanese PR, ensuring coverage in major fashion and culture publications when the information was officially released in 2026. This is an example of translating fashion from a "product" to a "culture and history" for the Japanese market.
ROLE── Japan PR contact / Media relations / Information embargo design
Outcome: Simultaneous coverage in major fashion, culture, and art publications.
Industry/Market -- Fashion & Culture / Japan
Skincare Brand PR / Creative Direction
I was in charge of PR for the skincare brand "RETHREE." I translated the brand's concept and worldview into a form that resonated with the media and consumers, and designed the awareness-building strategy during the launch phase. I also handled the direction of visuals and photography, as well as Instagram posting, prioritizing the delivery of the brand's worldview while maintaining a consistent tone.
Role ── PR strategy and execution / Media relations / Visual and photography direction / Instagram management and posting / Designing the tone of communication
Outcome ── We connected the brand's worldview to a message that resonates with the market, building a foundation for expanding brand awareness.
Industry/Market -- Skincare & Cosmetics / Japan
Skincare Brand PR / Creative Direction
I was in charge of PR for the skincare brand "RETHREE." I translated the brand's concept and worldview into a form that resonated with the media and consumers, and designed the awareness-building strategy during the launch phase. I also handled the direction of visuals and photography, as well as Instagram posting, prioritizing the delivery of the brand's worldview while maintaining a consistent tone.
Role ── PR strategy and execution / Media relations / Visual and photography direction / Instagram management and posting / Designing the tone of communication
Outcome ── We connected the brand's worldview to a message that resonates with the market, building a foundation for expanding brand awareness.
Brand Showroom Establishment & Space Direction | Corporate Branding
This project involved planning and establishing a showroom that brought together items from multiple brands operated by a company. We directed the interior design and exhibits to convey the company's aesthetic sense throughout the entire space, and designed a multi-faceted brand expression that included cross-brand joint events and a photo exhibition that visualized the company's philosophy and worldview. We also provided PR consulting to connect these initiatives to external communication.
Role: Showroom planning and establishment / Space and exhibition direction / Joint event planning and management / Photo exhibition production / Casting and creative direction / PR consulting
Outcome: We created an experiential space that brings together multiple brands, translating the company's worldview into a form that visitors can experience. We were also responsible for the entire process, from designing the communication strategy from a PR perspective.
Industry/Market -- Composite Branding (Corporate Branding) / Japan
Brand Showroom Establishment & Space Direction | Corporate Branding
This project involved planning and establishing a showroom that brought together items from multiple brands operated by a company. We directed the interior design and exhibits to convey the company's aesthetic sense throughout the entire space, and designed a multi-faceted brand expression that included cross-brand joint events and a photo exhibition that visualized the company's philosophy and worldview. We also provided PR consulting to connect these initiatives to external communication.
Role: Showroom planning and establishment / Space and exhibition direction / Joint event planning and management / Photo exhibition production / Casting and creative direction / PR consulting
Outcome: We created an experiential space that brings together multiple brands, translating the company's worldview into a form that visitors can experience. We were also responsible for the entire process, from designing the communication strategy from a PR perspective.
Cole Haan ｜ Photo Direction & Casting
Instagram promotional photoshoot
I was in charge of the Instagram promotional shoot for the global footwear brand "Cole Haan." I directed the entire creative process of the shoot, from tone design and photographer assignment to costume arrangement and casting. I designed the visuals to match the brand's worldview, including the selection of models and execution.
Role ── Shooting direction / Tone design / Casting / Cameraman assignment / Costume arrangement and coordination
Outcome ── We consistently built the Instagram promotion visuals, from UI and casting to the final visuals, in line with the brand's worldview.
Pet food brand "Wanko Dashi" |
Rebranding
This is an example of a brand that moved away from the existing context of pet food and redefined its entire identity based on the idea of "treating pets as members of the family."
Rather than focusing solely on functional descriptions, we designed the products to convey their value as a philosophy and aesthetic sensibility for living, creating a consistent brand experience with unified photography, language, and tone. From directing the website redesign and product development to proposing recipes based on the products, we have translated this brand redefinition into action.
Role ── Brand concept and worldview design / Package design direction / Website renewal direction / Product development production / Recipe planning production / PR direction and SNS design
Outcome ── We redefined the brand based on the idea of being "a member of the family." Rather than focusing on functionality, we built a consistent brand experience that conveys an aesthetic sense of living.
Industry/Market -- Pet Food / Japan
"Wanko Dashi" pet food brand |
Rebranding
This is an example of a brand that moved away from the existing context of pet food and redefined its entire identity based on the idea of "treating pets as members of the family."
Rather than focusing solely on functional descriptions, we designed the products to convey their value as a philosophy and aesthetic sensibility for living, creating a consistent brand experience with unified photography, language, and tone. From directing the website redesign and product development to proposing recipes based on the products, we have translated this brand redefinition into action.
Role ── Brand concept and worldview design / Package design direction / Website renewal direction / Product development production / Recipe planning production / PR direction and SNS design
Outcome ── We redefined the brand based on the idea of being "a member of the family." Rather than focusing on functionality, we built a consistent brand experience that conveys an aesthetic sense of living.
Food Brands | PR & Experience Design
We want to brand honey with its unique shape not merely as a rare food, but as an experiential value that includes the act of eating it, the time spent eating it, and the atmosphere of the moment.
A case of redefinition. Beyond simply describing the taste and function, we designed the experience to encompass "in what situations and how to enjoy it." Leveraging the unique shape of foam, we expressed it as a multi-sensory experience encompassing visuals, texture, and aftertaste. We built a unified brand experience using photographs, words, and a consistent worldview, ensuring harmony and preservation of that worldview even in collaborative events with brands from different industries.
Role ── Articulating brand concept and worldview / Designing visual and expressive tone / PR direction / Designing SNS communication tone / Planning and directing experiential events / Collaboration planning / Recipe video production
Outcome ── We redefined food as a "tasting experience." Through sensory expression and a consistent tone, we built a brand experience that harmonizes even in cross-industry collaborations.
Industry/Market -- Food / Japan
