About
Representative Ayano Ito said,
In the fields of fashion, luxury, lifestyle and events
He has over 20 years of experience in PR and brand strategy.
We provide corporate branding support for major apparel companies,
Overall direction of high-end events,
Through new brand launch projects,
He has extensive practical experience spanning the entire process from strategy design to execution.
2023, Brand & Business Design Studio
Founded Maison.8 Inc.
Maison.8 is based in Tokyo,
In addition to strategic branding and PR consulting,
We are an integrated branding studio that handles talent management and production across the board.
Our strengths are:
It's not just a PR measure,
The approach is to redesign the essence of a company or brand from the structural level.
A spatial strategy that evolves showroom design into a "sales device"
Educational design that transforms PR from a personal skill into a "reproducible organizational skill"
Furthermore, we collaborate with talents and creators to design a brand that is relatable and scalable.
Combining a global perspective with a deep understanding of the Japanese market,
Not only establishing a brand image,
Improve sales performance and customer loyalty
Ayano Ito, Founder & CEO, has spent over 20 years working in PR and brand strategy across the fashion, luxury, lifestyle, and event industries.
Through corporate branding support for major apparel companies, comprehensive direction of high-end events, and the launch of new brands, she has built extensive hands-on experience spanning from strategic planning to execution.
In 2023, she founded Maison.8 Inc., a Brand & Business Design Studio.
Based in Tokyo, Maison.8 is an integrated branding studio that provides strategic branding and PR consulting, alongside talent management and production services.
Our strength lies not in isolated PR initiatives, but in our ability to redesign the very structure and essence of a company or brand.
We evolve showroom design into a strategic “sales engine,” transform PR from an individual skill into a reproducible organizational capability through structured systems and education, and create brands with empathy and scalability through collaboration with talents and creators.
By combining a global perspective with a deep understanding of the Japanese market, we aim not only to establish strong brand identities, but also to enhance sales performance and build long-term customer loyalty.
Turning your unique style into a competitive advantage for your company.
A branding and PR partner that handles everything from strategy design to execution.
Turn your unique style into a competitive advantage for your company.
Maison.8 is
We will structure the essential strengths of companies,
We will incorporate this into strategies, products, PR, and experiences.
We will redesign your brand to directly lead to business growth.
we,
We are not just a PR company.
We are an external CMO-type branding partner that supports your brand's decision-making.
Not a topic,
Creating reasons for continued choice.
● Brand story design
We delve into the company's background, values, and purpose,
We build a story that will become the core of your brand by incorporating it into words, visuals, and tone.
● PR content planning and operation support
Campaigns, interviews, collaboration projects, etc.
We create plans to naturally spread the information that needs to be communicated now as a topic of conversation.
A contemporary angle adds depth to your brand's voice.
● Social media and owned media communication design
Add a global perspective and strategy to your daily communications.
Rather than creating a buzz, we place importance on reaching people.
We design and direct content that resonates with people.
● Hiring talents and models
The brand uses talents and models from Maison.8.
We can also propose promotions that are compatible with the brand's worldview.
Selected Projects
Examples of projects that used structure to grow brands
01｜Domestic high-end apparel
Anniversary PR event general production
assignment
We want to use this milestone anniversary not just as a commemorative measure, but as an opportunity to redefine our brand value.
strategy
・Translating the brand concept into the space ・Designing with the main objective of "strengthening customer loyalty" ・Designing an experience flow that generates UGC
execution
・Space design (construction and original catering)
・Model/influencer casting ・Still photography direction ・SNS diffusion flow design
results
・Creating high-quality UGC ・Increasing loyalty among existing customers ・Successfully redefining the brand
01｜Domestic high-end apparel
Anniversary PR event general production
assignment
We want to use this milestone anniversary not just as a commemorative measure, but as an opportunity to redefine our brand value.
strategy
・Translating the brand concept into the space ・Designing with the main objective of "strengthening customer loyalty" ・Designing an experience flow that generates UGC
execution
・Space design (construction and original catering)
・Model/influencer casting ・Still photography direction ・SNS diffusion flow design
results
・Creating high-quality UGC ・Increasing loyalty among existing customers ・Successfully redefining the brand
Example:
Auntie Rosa capital
Photo Exhibition
Ante Rosa Capital Exhibition & Photo Exhibition Held — Proceeds Donated to Noto Peninsula Earthquake Relief Fund Maison.8 directed the exhibition for Ante Rosa Capital, a multi-brand company, and also produced the accompanying photo exhibition. This photo exhibition expressed the Ante Rosa worldview from a unique perspective, communicating the brand's appeal in a new way. The exhibition and photo exhibition were open to the public and enjoyed a large audience. All proceeds from the event were donated to Noto Peninsula Earthquake relief funds, supporting the affected areas. Maison.8 will continue to promote projects that combine social contribution and creativity, working toward a sustainable future.
▸ Planning and design ▸ Casting ▸ Filming direction ▸ Venue construction and spatial direction adjustment ▸ Catering planning during the exhibition ▸ Press release production and distribution ▸ Invitation production
CLIENTS
愛眼株式会社 / ELCジャパン合同会社/カンパリジャパン株式会社/株式会社コムプライムブリティッシュ・アメリカン・タバコ・ジャパン合同会社/株式会社マガジンハウス/
コール ハーン ジャパン合同会社/サントリー株式会社/シャネル合同会社/集英社/
トヨタ自動車株式会社/PVHジャパン/Kering/
ギャップジャパン株式会社/株式会社カエルムPANDORA/
フェンディ ジャパン/プーマジャパン株式会社/プレステージアパレル/
BOTTEGA VENETA/株式会社マッシュスタイルラボ/株式会社大丸松坂屋百貨店/
日本ロレアル株式会社/株式会社ジュン/株式会社MTG/
株式会社INFASパブリケーションズ/コンデナスト・ジャパン